Surfer scores your writing.
Ranki does the writing.
Surfer is a content optimisation tool. You still write the article, you still publish it, and Surfer grades it against the pages already ranking. Ranki starts a step earlier and finishes a step later.
Plans from $197/mo. No lock-in contract.
What Surfer is genuinely good at
Content scoring is a real discipline and Surfer does it well. Matching the shape of the pages already winning is one of the more reliable things you can do for a piece of writing.
For a writer who produces a lot of articles, it is a useful second opinion that catches gaps before publishing rather than after.
If you already have someone writing every week, a scoring tool sharpens their output. The gap is only that something still has to be written first.
Side by side
What each one actually does for you, in the same words you would use yourself.
| Surfer SEO | Ranki | |
|---|---|---|
| Who writes the article | You, or a writer you pay | We do |
| Choosing the topic | You decide, then check it in the tool | Chosen from live search demand for your business |
| Publishing | You copy it across to your site | Published to your site the same day |
| Images | Not included | Generated, or taken from your own photo library |
| After publishing | The score is done, the page is on its own | Rewritten when it stalls, tracked every week |
| Ongoing effort | Every article is a fresh job | None after onboarding |
| Best for | Someone already writing regularly | A business that has not published in months |
Which one is right for you
Pick Surfer if
- You already write, or pay a writer, and want the output sharper
- You want control over every topic and every sentence that goes out
- You have a backlog of existing pages you want to improve yourself
- You are an agency producing content for several clients
Pick Ranki if
- The honest reason nothing gets published is that nobody has time to write
- You want the topic picked from real search demand, not from a guess
- You want it on your site and your social channels without a copy and paste step
- You want pages that stall to be rewritten automatically, not left there
What Ranki costs
One monthly price, everything included. Cancel any time.
Growth
- 20 articles written and published a month
- 25 keywords tracked weekly
- Posted to your social channels
Pro
- 30 articles written and published a month
- 50 keywords tracked weekly
- Posted to your social channels
- Older pages rewritten when they stall
- Competitor gap analysis
- Quarterly strategy review
Questions people ask first
Does Ranki optimise content the way Surfer does?
Yes, that is built into how each article is produced. Ranki checks the pages currently ranking for the phrase and matches the format and depth they use before the article is written, rather than scoring it afterwards.
Can Ranki improve the pages I already have?
Yes. Ranking-aware refresh rewrites and republishes older pages, starting with the ones that are stuck, so the work is not only new articles.
Will the writing sound like a robot?
Every article is written to your business, your services and your real pricing, and it will never invent a number, a case study or a claim you have not given us. You can ask for anything to be rewritten if the tone is not right.